Planning the text content for a website or any digital product is typically part of the UX design process. Specifically, it falls under the content strategy and information architecture phases. Here’s how it fits into the process:
- User Research: In the early stages of UX design, user research helps in understanding the target audience’s preferences, needs, and expectations. This knowledge will guide the content planning by tailoring it to meet the users’ requirements effectively.
- Content Strategy: Content strategy involves defining the website’s or product’s messaging, tone, and purpose. It includes deciding what types of content are needed (e.g., text, images, videos) and the key messages that need to be conveyed.
- Information Architecture: During the information architecture phase, the content is organized and structured in a way that ensures easy navigation and discoverability for users. This involves creating a sitemap and deciding which content goes on different pages.
- Wireframing and Prototyping: In the wireframing and prototyping stage, content placeholders are used to give an idea of the layout and how the text will be presented on different pages.
- Copywriting: Once the content strategy and structure are defined, copywriters or content creators start writing the actual text content for each page. This content aligns with the messaging, tone, and information architecture that were established earlier.
- Usability Testing: During usability testing, users’ feedback on the content is collected, which can be used to refine and improve the text content for better user comprehension and engagement.
- Visual Design: The finalized content is then integrated into the visual design, ensuring that the text’s presentation complements the overall user interface.
- Development: The developed website or product will contain the planned and refined text content, aligned with the UX strategy and design decisions.
By considering the text content early in the UX design process, you can create a cohesive and engaging user experience that effectively communicates the intended message to your target audience.